A doctoral thesis at the College of Management and Economics at the University of Karbala discussed the green market orientation and its impact on achieving marketing recovery: sweeping creativity as an interactive variable.
The study, led by student Amjad Hamid Ismail, aimed to focus on the interactive role of sweeping creativity related to emerging economies and influencing the relationship between green market orientation and marketing recovery within the dairy industry sector in Iraq.
The study found a partial effect between some dimensions of the independent variable on the dependent variable, and the presence of a positive interactive effect in the relationship between the independent variable and the dependent variable for the interactive variable (modifier).
The study recommended adopting a green market approach supported by overwhelming creativity to achieve marketing recovery.
