My master’s thesis at the College of Computer Science and Information Technology at the University of Karbala discussed decision-making in the method of commercial advertising based on eye-tracking analysis.
The study, presented by master’s student Tayseer Hazem Abdel Muttalib, aimed to identify the most attractive places in the advertisement for the user by tracking eye movement.
The study highlighted the important areas in the advertisement that the beneficiary requires of the way the advertisement is presented to a group of people.
The study determined the important places in the advertisement by tracking the path of the eye and collecting the attractive places in it so that the advertiser can focus on these places in his advertisement.
The study recommended using advertisements placed on the streets before publishing or announcing them in order to achieve the desired goal of the advertisement.
