bleach

Whitening is the term used to describe an individual who develops an unhealthy obsession with teeth whitening.[49] This condition is similar to body dysmorphic disorder. The whitening properties are the continued use of whitening products even though the teeth cannot become whiter, despite frequent treatment.[30] A person affected by bleaching will constantly seek different whitening products and therefore, it is recommended to agree on a target shade before starting the treatment procedure to help solve this problem.[30]